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New Facebook Courses for Business in Sydney

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What if you could fast-track your business’s profile on Facebook, Twitter and Linked In, while learning the secrets to SEO (search engine optimisation) as it stands in 2012, which is already wildly different to 2011?

“It’s true that the ongoing changes just to Facebook alone are so earth-shattering, that the only way I feel comfortable presenting social media workshops is by focussing purely on Facebook and having a co-presenter delivering the Twitter side of the training, as that changes week-by-week also,” says Nicole Greentree, Sydney-based social media presenter.

For example, the workshops she’s running at Sydney University of Technology (UTS) will certainly have to cover the hottest five developments on Facebook this week alone, which are …

Hot New Changes in Facebook Alone

1.) Posts from subscriptions clearly favored over Fan Pages
A great example is Pete Cashmore versus the Mashable fan page. With 230,000 subscribers, he has ⅓ of Mashable’s 750,000 fans. Yet, each of his posts gets double the engagement compared to Mashable’s posts.
2.) Facebook Timeline – start telling your story
Surprisingly, not all too many people have turned on the new Facebook timeline yet. You can just head to this page and get it in a few seconds, Nicole regards it as well worth it.
3.) Facebook subscribe button
The Facebook subscribe button works very similar to the Twitter follow button and is extremely powerful.
“The results I have seen from putting it on my own personal blog have been fabulous. It can give you a huge boost in new subscribers and even just a few dozen, already made a huge difference,” Nicole reveals.
Have you tried placing the Facebook subscribe Button on your blog yet? You can get your own easily from here.
“After testing the subscribe button on my own blog, I found that if you have “show pictures” turned on, new subscribers increase a lot faster,” Nicole adds.
4.) Facebook commenting system
FB’s commenting system could solve a lot of problems. Starting with spam, trolling and simply knowing who you are talking. It is also a big win for traffic to your blogposts.
5.) That little box on the top right
“Where I used to see friend suggestion has been replaced with subscribe suggestions,” Nicole reveals. “At first this seems quite harmless, yet I believe it is incredibly powerful.”
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To find out more about Nicole’s workshops for business owners, email media@SEOtherapy.com.au or click here to book in.

HOT NEWS: Pinterest is the fastest growing Social Media platform for direct referrals to retailers’ sites. Looking to fast-track your business on it? Click here for Pinterest managers in Sydney. They also provide Pinterest Training and Pinterest Set-Up for a small fee.

That Itchy Twitter Finger

By Claire Felices …

Sounds like a song? Any takers?

In the world of social media, that’s one of the capital offenses. Unless you tend to be replying to people in the twitterverse. Twitter is chatty but better be careful you do not become spammy – that can be a twitter turn off.

This is just one of the many neat tricks that social media workshops and trainings provide. They would give you a guideline of what is and is not acceptable in the world of social media. Plus the trainings would give you an exact feel of what would suit best for your business and how you would like to be perceived as.

Just like any crowd, there is a particular beat that people respond to. With the proliferation of platforms and sites that one could go into, the workshops would help in determining where to go next, once you have a social media plan in place.

The basics of social media is outlined for business beginners – that of twitter and facebook decisions of how and what would work for your business to your specifications with such questions as to just how often are you able to come online and be interactive to your followers/customers.

The main thing that makes social media so popular is that just like an individual’s interest, it is very interactive; and fleeting. So that would be one of the major decisions. It would be okay to update a blog once a week. But updating twitter or facebook once a week is tantamount to having no social media in place – completely useless.

Social media is rapidly changing the business scene, in unimagined ways. So be heard, tweet, interact. Just keep that twitter finger relaxed and have a productive time staking your claim of the social media pie.

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